Invisible car covers, also called car paint films, have gradually become a necessity for automobile consumption. The scale of the domestic terminal consumer market is expected to grow from the current tens of billions to a hundreds of billions market in the next 3-5 years. On the one hand, industry competition is becoming increasingly fierce - there are thousands of brands competing in the market, with uneven quality. On the other hand, imported products often cost tens of thousands or even tens of thousands of yuan, and consumers pay a lot for brand premiums.
From the end of this month to the beginning of March, Nantong-based Nakoda will bring its only self-operated invisible car clothing brand "NKD King Armor" to the Beijing Yasen Exhibition (Booth No. E2 A01) and Shenzhen Jiuzhou Exhibition (Booth No. 43029), launching a global The first product launch, showing the advantages of domestically produced high-quality products and the layout of the national film store market. According to reports,
NKD King Armor has excellent weather resistance, tensile strength, hydrolysis resistance and transparency. Once launched, it has firmly anchored its positioning as a "high-end automotive protective film expert". "NKD King Armor has been deployed in markets in 10 provinces across the country. , and look forward to strengthening communication with industry partners through the exhibition and continuing to make efforts in expanding the high-end car clothing store network," said Chen Pinlan, brand director of NKD King Armor. The film exhibition area of ββthe Yasen Exhibition is the largest annual "film industry conference" and is also the vane of industry development trends; the Jiuzhou Exhibition is the most influential and the only one in
Asia that includes vehicle release, pre-installation accessories, after-installation services, automobile A large-scale exhibition and trade platform for all cultural categories and business formats.
Industry insiders said that after more than 20 years of rapid development, China's automobile market has slowed down, but it still has huge potential.
Rising car sales have also rapidly boosted the invisible car clothing market, especially the rapid growth of luxury cars and new energy vehicles. The application of invisible car clothing in automobile terminals below 200,000 yuan is relatively low. As the proportion of domestic car sales exceeding 300,000 yuan increases year by year, the market for invisible car coverings is growing, especially thermoplastic polyurethane (TPU) car coverings.
The market share of new energy vehicles has reached nearly 30%. New energy vehicle owners are more receptive to new things, and the installation rate of invisible car clothing is also higher than the market average. As the post-90s and post-00s generation gradually become the main force of consumption, their recognition of Made in China and preference for local brands will further increase the popularity and market share of local brands.
The Nakoda factory is a car clothing manufacturer with a high degree of vertical integration in the global car clothing industry. It also initiated and participated in the drafting of industry standards such as "Automotive Paint Protection Film" and "Automotive Decorative Supplies Procurement
Specifications", and cooperated with many global material giants. Collaborate to launch innovative products. NKD King Armor has always insisted on "everything is store-centered" and helps stores achieve growth and improve efficiency through product innovation and professional teams.
