In the "2023 China Automotive Aftermarket New Energy Vehicle Special Report", compared with traditional fuel vehicles, the top five new energy vehicle after-sales service items were analyzed. Among them, the film business has received special attention from stores due to its higher gross profit, and has also attracted more attention. The entry of multiple players has intensified the involution of the car film market.
According to survey data from the China Association of Automobile Manufacturers, film wrapping, car body color modification, upgrading car audio equipment, etc. account for 85% of the entire automobile modification market, and film wrapping demand ranks first.
According to statistics, the rate of new car wrapping exceeds 90%. Data from the Qianzhan Research Institute shows that the scale of China's automobile wrapping market is increasing year by year. It is expected that the size of China's automobile wrapping market will increase to 148.6 billion in 2026.
At the same time, domestic car wash and film shops have been in a growth period in the past few years, attracting many companies to join. According to statistical forecasts from relevant institutions, the growth rate of the number of companies in China's car film industry will gradually decrease from 2022 to 2027. This shows that in the past two years, The total number of film stores has reached a state of dynamic saturation.
When it is close to saturation, it means that competition among existing stores will also intensify. This is due to market rules.
In several industry exhibitions since the beginning of the new year, the shipment prices of car film manufacturers have exceeded the "floor price", and some manufacturers have even sold prices as high as 500 yuan per roll.
According to statistics from Shujie Consulting, on the raw material side of the car clothing film, taking TPU, the core raw material of the car clothing film, as an example, in March 2024, the price of mid-range car clothing film particles was sold out in just half a year compared with September 2023. The price dropped by 15%.
In a highly competitive market, price often becomes the key to competition between companies for market share. In order to attract consumers, many companies have lowered product prices and engaged in price wars. In the next few years, price wars will be used to outrageous proportions.
In the battle for survival, technological innovation and brand building have become important strategies for enterprises. Enterprises need to continuously carry out technological upgrading and product innovation to improve product performance and competitiveness.
At the same time, we actively build brand image and enhance market visibility and credibility to attract more consumers and partners. Only by continuously innovating in technology and brand can enterprises remain invincible in the fierce competition.
