From coating to car coating film brand, from sales channels to service scenarios, the middle and downstream of the car coating film industry chain are more closely connected with consumers, which more intuitively reflects the overall development level of the industrial chain.
01
Coating
In recent years, the state has issued a series of support policies to promote the development of the automobile and supporting industries, promoted the process of investment and localized supply of the automotive coating film industry, provided favorable policy support and good opportunities for the development of the automotive coating film industry, and continued to expand production capacity.
In terms of product research and development, the application of new coating technology and nanomaterials has significantly improved the protective performance and durability of car coating film products.
From the perspective of geographical distribution, China's coating factories are mainly distributed in Jiangsu, Zhejiang, Shanghai, Anhui, Guangdong and other eastern coastal areas, from the perspective of production methods, the current private brand + manufacturing and OEM (OEM brand), ODM (OEM) coexist, China has become a real "world factory". In the future, car coating film companies will actively expand the international market and bring China's car coating film products and technologies to the world through export and overseas investment.
02
brand
At the downstream brand end, at present, China's car coating film industry products include foreign brands and local brands, foreign brands started earlier, the level of technology is higher, the products are mainly for the high-end market, and the products produced by domestic brands are mainly for the low-end market, but some slightly larger domestic brands also provide high-end products with better performance according to their own brand positioning.
With the rapid growth of the industry, the competition of car coating film brands is becoming increasingly fierce, and high-end brand products have also begun to sink to the mid-to-high-end market, and the growth rate of mid-to-high-end and low-end brands is particularly obvious.
On the whole, the trend of market segmentation is becoming more and more obvious, and different types of vehicles and different application scenarios will give birth to more customized car coating products, whether it is a mid-to-high-end brand or a low-end brand, they have begun to meet the different needs of consumers by expanding their product portfolios.
03
Sales & Service
The car coating film brand expands its sales channels through a combination of online and offline methods, and the rise of online e-commerce platforms provides a new growth point for the sales of car coating film. At the same time, offline physical stores are also strengthening service experience and brand display. In order to improve customer satisfaction, car coating film companies increase customer stickiness by providing more professional installation services and after-sales support. With the increasing number of market participants, the competition in the car coating film industry is becoming more and more fierce. Enterprises compete in price wars, brand wars and service wars, and strive to occupy a favorable position in the market.
Driven by the forces of all parties, the domestic car coating film production technology has gradually matured, the consumption of car owners tends to be rational, the influence and market scale of domestic brands have expanded year by year, and there is still a lot of room for growth in the future. However, we should also see that the overall car coating film industry chain is still facing many links, problems are difficult to trace, industry standards are not clear and effective, etc., the upstream and downstream enterprises of the car coating film industry chain need to strengthen cooperation, realize resource sharing and complementary advantages, and improve the overall efficiency and anti-risk ability of the industrial chain through the integration of the industrial chain.
As a leading base film manufacturer in China, Dingxin Films actively works with partners in the industrial chain to create industry standards, guide market formalization competition, and promote the sustainable development of China's car coating film market.
