SHANGHAI, April 23, 2024 – The Lubrizol Corporation, a leading global supplier of specialty chemicals, today announced a series of accelerated local expansionsAn important measure to further deepen the local development layout of the thermoplastic polyurethane (TPU) business. This includes the expansion of the TPU production line at the Shanghai plant, the establishment of the Asia Pacific Innovation Center for High-Performance Films, and the launch of the ESTANE®TPU Empowerment Ecosystem. These initiatives not only highlight Lubrizol's strong strength in the TPU space, but also demonstrate its strong confidence in the continued growth of the Chinese market and its long-term commitment to growing together with the industry.
"Lubrizol's localization strategy covers production, R&D innovation, and industrial chain collaboration, and optimizes the layout in an all-round way." "We have a deep understanding of the needs and preferences of the Chinese market to ensure that our products, technologies and services are precisely matched to the actual needs of the Chinese market. At the same time, we actively build a linkage platform, establish close cooperative relations with more enterprises, jointly explore new opportunities in the specialty chemicals market, and work together to promote the development and progress of the entire industry."
"With a history of more than 95 years of innovation, Lubrizol is not only a pioneer in TPU technology, but also a leader in the industry. We look forward to deepening cooperation with industry colleagues to jointly promote industrial upgrading, achieve green and sustainable development, and contribute to promoting market diversification, improving people's livelihood and well-being, and enhancing the quality of life." "
With more than 60 years of experience in the TPU industry, Lubrizol's ESTANE TPU family has a global reputation as the benchmark for innovation and quality. As one of the first foreign companies to set up a TPU factory in China, Lubrizol has been deeply involved in the Chinese market for many years, continuously increasing production capacity and strengthening the development of customized solutions to provide customized high-performance solutions for paint protection, medical equipment, industrial, electronics, sports and other fields, helping customers meet complex challenges while reducing the carbon footprint of the final product. LUBRIZOL'S INVESTMENT WILL ENABLE THE LOCAL PRODUCTION OF ESTANETPU FOR THE PPF INDUSTRY, FURTHER ENHANCING PRODUCTION CAPACITY IN THE ASIA PACIFIC REGION AND ENSURING A STABLE SUPPLY OF HIGH-QUALITY PRODUCTS.
In addition, Lubrizol also announced the establishment of the "High Performance Film (HPF) Innovation Center", which aims to build a platform for enterprises, research institutions, industry organizations, governments, universities and other parties to participate in the field of high-performance TPU film products, so as to give full play to the advantages of the platform, based on market development trends and needs, and continuously launch innovative achievements by accelerating industry innovation, promoting industry-university incubation, and promoting industry research, so as to promote industry upgrading and sustainable development of the industrial chain.
In recent years, PPF has become one of the fast-growing application areas for high-performance films. For the PPF industry, Lubrizol has launched the ESTANE TPU Empowerment Ecosystem, which aims to help manufacturers and brands that use 100% ESTANE TPU material to produce base films or PPF products demonstrate superior quality and increase trust in the market. Tested and authorized by Lubrizol, ESTANE TPU Enabling Ecosystem partners can use the "Made with ESTANE TPU" logo as proof of their source material. The two parties can also integrate superior resources, accelerate product innovation, enhance product differentiation, and enhance product and brand value. Lubrizol's insights and experience in the global market will also enable partners to broaden their horizons and seize industry opportunities.
Lubrizol High Performance Membrane Innovation Center
Lubrizol is not only the inventor of TPU technology, but also a leader in innovation and development in the industry. Lubrizol's ESTANE® family of TPU products has a global reputation as the industry's benchmark for performance and quality.
The Lubrizol High Performance Membrane (HPF) Innovation Center is a linkage innovation platform led by Lubrizol, which brings together enterprises, research institutions, industry organizations, governments, universities and other forces to form a platform advantage through linkage in the field of high-performance TPU membranes, accelerate the innovation of the HPF industry, and jointly promote the sustainable development of the entire HPF industry chain. The innovation center is mainly focused on serving the Asia-Pacific market, and is committed to promoting industrial upgrading, market consumption upgrading and diversified development, and contributing to the prosperity and progress of the industry.
Accelerate innovation
Lubrizol will work closely with our Innovation Center partners to focus on local market needs, accelerate innovation in high-performance TPU film technology, and quickly bring them to market and commercialize them through diversified business cooperation models to help customers achieve their product development and business development goals.
Industry-academia incubation
The Innovation Center is committed to exploring cutting-edge new materials, new processes and application possibilities, promoting the commercial value conversion of academic research, actively promoting scientific research on the application of polyurethane materials in high-performance films, and exploring opportunities for large-scale mass production and commercialization.
Industry research
The high-performance film innovation center always has insight into market dynamics and the development trend of TPU film technology, regularly publishes market analysis, white papers, research reports, and drafts industry standards with platform partners to help the standardized development of the industry.
