V-kool recently launched the V3 paint protection film, it is reported that the price is 8800, known as the entry budget, big brand experience, can be described as super cost-effective. This has aroused heated discussions in the industry, and everyone has said that high-quality car clothing is going to enter the era of less than 10,000 yuan.
In the past cognition, imported brands are generally high-priced, and brand clothing such as Shengke, Dragon Film, and Weigu are all more than 10,000 yuan. Now, it is reported that many of them can paste imported car clothing at a price of less than 10,000 yuan.
So, will this further lead to the involution of the price of the car clothing? The answer is that there will be a certain degree of roll, but it will not hit the price of cabbage.
Some people in the industry said that behind the imported brand Twitter price products is the rise of domestic car clothing brands, and the quality level and stability of domestic car clothing have been continuously improved, and they have gradually had the strength and confidence to face the hard imported car clothing.
On the other hand, the rise of domestic car clothing is also related to the progress of the domestic supply chain of car clothing, especially the core substrate TPU film and particles.
At present, car clothing brands and factories can choose to cooperate with different domestic hard power TPU base film factories, and are no longer limited by imported base films.
In terms of TPU particles, in addition to the increase in the production capacity of domestic particles, with the further development of technology, people have a deeper understanding of their performance, such as aliphatic polycaprolactone TPU particles are not the only solution, and more importantly, it is necessary to verify the aging resistance of products through accelerated testing technology.
The stability of domestic car clothing products will further optimize the cost and consumer price, but the cost of sufficiently stable and high-quality car clothing products has a lower limit, and high-quality car clothing cannot hit the price of cabbage.
The car clothing will continue to roll in the short term, the difference is that the price of the volume has changed, to quote industry insiders, that is, from 10,000 yuan to 5,000 yuan. In any case, the car clothing has finally entered the era of less than 10,000 yuan.
