Launch of new brand and partnership agreement signal strong start to 2020

Solar Gard, the global leader in window film technologies, is pleased to announce the launch of a new paint protection brand in China, as well as a key Asian automotive distribution partnership.

New “ShengJia” 圣佳 brand

Officially unveiled at a launch event hosted by Solar Gard China at Shanghai’s Bulgari Hotel, the “ShengJia” 圣佳 brand was celebrated by elite members of the automotive industry and the Zhongqi Group, whose Chairman of the Board Su Zhenghong will lead its market introduction.

“The release of ‘ShengJia’ 圣佳 represents a new era for Saint-Gobain’s thin films business in Asia. It is positioned for greater success within the paint protection film (PPF) market, and we are more than confident that our partner Zhongqi Group will build ShengJia to be a solid competitor – especially through its regional dealer model,” said Danny Chen, Solar Gard Asia General Manager.

VeRoad distribution partnership

Additionally, Solar Gard China has been chosen by window film industry veteran Pan Lihua as the supplier for her VeRoad startup. After managing the regional V-KOOL brand for more than two decades, Lihua is selecting Solar Gard as the manufacturer partner for this new company – ensuring access for her existing channel network to the highest-quality film products.