In the past two years, China's new energy vehicles have risen rapidly, and consumer demand for new energy vehicles has reached new heights. According to information released by the Passenger Car Association, the penetration rate of new energy vehicles in October was approximately 37.1%. This means that for every 100 cars sold in China, there are 37.1 new energy vehicles.
With the explosive growth of energy vehicles, the invisible car cover market has also ushered in new opportunities. In the field of mid-to-high-end new energy vehicles, the installation of invisible car covers has gradually become a must-have for new cars after they are launched. Why do new energy car owners prefer invisible car covers so much? Do new energy vehicles need invisible car covers? Through investigation, we summarized the following reasons.
01 Improved recognition
The uniqueness and irreplaceability of original car paint determines the importance car owners attach to car paint maintenance. Invisible car clothing has the advantages of improving the brightness of the paint surface, preventing minor scratches and scratches, protecting against harmful substances such as ultraviolet rays, acid rain, bird droppings, etc., and has the ability to self-repair, providing long-term "appearance preservation" for the car and preserving the value of the car. As the technology matures and the market gradually improves, invisible car clothing is recognized by more and more car owners as a car paint maintenance solution.
02 Diversified car paint colors
The concept of automobile consumption is changing from practicality to sportiness, fashion, and individuality. The involution of automobile companies has intensified. Various explorations have been started in the appearance design of new models, and the colors of automobiles have become more diverse. This is especially obvious in the field of new energy vehicles.
The first model of BYD's high-end brand, the U8, is inspired by mineral gems. It has released 7 body colors to meet the aesthetic needs of different users, including dragon stone green (high gloss), dragon stone green (matte), and sandstone green ( High gloss), Sandstone Green (Matte), Moonlight Silver, Fluorite White, Obsidian Black. The Ideal L9 has developed 7 car paint colors including gray, silver, black, green, gold, and purple. Different colors correspond to different production processes, including green special edition pearl paint, blue special edition cold light paint, and purple special edition. Pearl paint needs to be installed at an additional cost.
In addition, it is no exaggeration to say that there are "colorful blacks" in the automotive field. It is also black, and there are differences among different brands. BASF once mentioned in a report that in the automotive market, even gray has more than 160 expressions.
If the color of the car paint you choose is relatively niche and unpopular, once scratches or bumps appear, it will be more difficult to repaint later, and color difference will easily occur.
03 The car paint process is complicated
Compared with traditional fuel vehicles, new energy vehicles have a higher iteration speed and greater innovation. In order to provide a higher-quality body color while complying with concepts such as fuel consumption regulations, carbon peaking, and carbon neutrality, the spraying process has been continuously improved and developed in a more refined direction. Mainstream car companies have also begun to start with environmentally friendly processes and environmentally friendly materials. For example, use lead-free environmentally friendly electrophoretic paint, environmentally friendly water-based paint, and use green silane pretreatment process to replace the traditional phosphating process to achieve lower VOCs (volatile organic compounds).
Looking up at the U8's body paint, the high-gloss color adopts advanced paint technology, and through multi-layered and refined creation, the fullness and three-dimensionality of the paint film are comprehensively improved. NIO's ES8 car paint is inspired by the seven representative colors of the sky in different places around the world. It combines metallic paint technology and pearl paint technology, and also uses environmentally friendly water-based paint technology, OXSILAN technology, etc.
The original paint is a high-temperature paint, while the repair paint is a low-temperature paint. There are inherent differences. The upgrade of the original paint process has also put forward higher requirements for touch-up paint. It is certain that the more complex the car paint process, the higher the cost of subsequent maintenance and repair.
Based on the above reasons, car owners are more enthusiastic than ever about installing invisible car clothing. When choosing invisible car clothing products, the quality of invisible car clothing is crucial. Kaiyang SMM301 uses polycaprolactone-type aliphatic TPU particles. After 10 years of equivalent weathering, it still performs well in terms of visual and physical quality and has stable quality, helping invisible car clothing gain stronger core competitiveness.
