1. The global nature of the STEK brand
The company was founded in 1977 and has over 45 years of experience in the film protection market. Globalization is one of the important strategies for the company's development. The company is well aware that different countries and regions have different market demands and cultural backgrounds, so the company always adheres to the localization strategy and works closely with local partners to jointly develop markets. At the same time, the company continues to optimize and improve the global supply chain to ensure high quality and rapid supply of products. STEK's business has spread to more than 80 countries and regions around the world, and has established independent official websites and operation headquarters in 43 countries and regions. In the future, it will carry out comprehensive development in China, fully invest in the
Chinese market, and continuously enhance the influence of the brand. and competitiveness.
Before establishing STEK automotive film, the company noticed that there were some problems and gaps in the automotive protective film market. Many products fail to meet consumer demands for quality, performance and durability. Therefore, the company decided to create a brand focused on developing high-quality automotive protective films, aiming to provide consumers with superior protection and performance.
2. STEK established a Chinese company
Now the company has established a Chinese company, STEK (Shanghai) New Material Technology Co., Ltd., which is responsible for the overall operation of STEK in the
Chinese market and focuses on services in the Chinese market. "Consumer first" has always been our service concept. For this reason, the company provides professional pre-sales consultation and after-sales services to ensure that every consumer can get a satisfactory solution.
At the same time, the company actively participates in industry exhibitions and activities, and conducts in-depth exchanges and cooperation with China's automotive aftermarket practitioners. Through continuous efforts and innovation, we hope to win the trust and support of more Chinese consumers. Moreover, in order to meet the different needs of car owners, the company launches several new products every year to provide car owners with more choices and provide comprehensive protection for their cars.
3. STEK full range of products
The launch of new products every year is inseparable from the company's strong R&D team and continuous innovation spirit. The company has a R&D team composed of industry experts and outstanding engineers.
We developed the popular transparent film DYNOshield, which uses HYDROPHOBIC (molecularly bonded nanoceramic) coating, which has automatic repair properties and effectively protects the paint surface.
And the much-loved Fshield 9 uses HYDROPHILIC self-healing nano-coating, which has comprehensive performance and excellent anti-pollution protection effect.
There is also a liquid TPU glass shield that protects travel safety. STEK DYNOflex is specially designed for windshields. The Self-healing layer brings excellent impact resistance.
The company also has new products, such as graphic films, car light films, paint films, etc. The R&D team continues to carry out technological innovation and product research and development. Through continuous innovation and product improvement, the company can meet the personalized needs of different consumers and provide excellent products. Performance and quality assurance.
4. STEK Chinese market
The new service team will not only provide better services to consumers, but also provide greater support to Chinese partners. Product innovation is to allow partners to have a steady stream of new products to achieve sales growth and serve more consumers. In order to make partners' sales smoother and operations easier, the company will conduct multi-dimensional training so that everyone has a unique operating method for each product. There is also comprehensive support in decoration design, event training, marketing guidance, traffic resources, etc.
As an internationally renowned brand, the company also attaches great importance to brand promotion in the Chinese market, adopting both online and offline approaches.
In terms of online publicity, the company makes full use of social media, short video platforms, e-commerce platforms and other channels for extensive dissemination. The company improves consumers' awareness and trust of the STEK brand by publishing product reviews, usage tutorials, case sharing and other content. At the same time, we also cooperate with well-known Internet celebrities and bloggers to use their traffic to expand brand influence.
In terms of offline promotion, we actively participate in automobile-related exhibitions and activities to showcase the latest products and technologies. Through face-to-face communication with potential customers, we can better understand their needs and feedback, and provide strong support for future product development and market strategies. In addition, brand experience activities are held regularly to invite consumers to experience the superior performance of STEK products.
In the future, we will continue to uphold the concepts of innovation, quality and service first, and continue to launch more high-quality automotive protective film products. The company believes that with the joint efforts of all employees, STEK will achieve more brilliant achievements globally, especially in China. At the same time, we also hope to make greater contributions to the development of the entire industry and promote the progress and innovation of automotive protective film technology.
